‘Beintehaa’, starring Preetika Rao, is a passionate love story produced by Farhan Salruddin’s Fortune Productions. It is currently being shot in exotic locales in Bhopal. Salruddin said about the leading lady, “The character required the innocence and vulnerability of a small town girl, yet with a certain strength and spunk. Preetika has all the required elements and hence we chose her for the role. Colors TV upcoming serial, ‘Beintehaa’ story features Muslim community. The new show is Colors TV first Muslim fiction serial. It seems like the channel and production house is especially targeting the Muslim audience in India and overseas.